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You can install a program such as the free, open-source Lynx browser, or an extension to another browser to let you view only the __________ of a web page.

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Microdata enables you to add semantic information to specific web page elements.

A) True
B) False

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When updating her img elements with SEO in mind, which of the following should Sandy AVOID?


A) Giving image files short, descriptive names
B) Supplying alternative text using the alt attribute
C) Using the same image in more than one web page on the same website.
D) Including text in images that's not available elsewhere on the page.

E) B) and D)
F) None of the above

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You can contribute to SEO by using HTML __________ elements to describe the types of content represented in your web page.

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Before listing specific pages to include or exclude from indexing, you use a ____ entry to specify which bots the rules apply to.


A) Target-agent
B) Sender-agent
C) User-agent
D) Developer-agent

E) All of the above
F) B) and C)

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__________ is the dominant search engine in China.


A) Baidu
B) Yandex
C) Google
D) Yahoo!

E) A) and D)
F) B) and C)

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Search engines index web pages using programs known as bots or ____.


A) viruses
B) worms
C) climbers
D) crawlers

E) A) and D)
F) All of the above

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For most web page elements, the microdata value is __________.


A) the text an element contains
B) the element name
C) the alt text
D) specified in a <meta> tag

E) A) and D)
F) None of the above

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Matching Match each term with the appropriate definition. -sitemap


A) The set of instructions combining the factors that search engines use to decide the priority of search results.
B) A single group of terms and definitions related to a specific type of information.
C) A file in a specific format that lists all the pages in a website.
D) A set of terms and definitions that can be used to indicate the semantic value of a specific type of information.
E) A program used by a search engine to index web pages.

F) A) and B)
G) A) and D)

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Implementing SEO techniques increases the likelihood that people searching on a query relevant to your website will be presented with a link to your website.

A) True
B) False

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Giving your images ____ names adds to the information that search engines can collect about your Web pages.


A) short and descriptive
B) long and descriptive
C) short and abbreviated
D) long and abbreviated

E) C) and D)
F) B) and D)

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The process of tailoring the structure and content of a web page with search engines in mind is known as search engine ________________.

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The simplest version of a sitemap file contains only _______.


A) text
B) graphics
C) tags
D) CSS properties

E) A) and B)
F) A) and C)

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​ ​    -Referring to the area labeled  1.  in the figure above, a more specific ____ element was created to avoid a generic heading in the search result. A)  name B)  description C)  content D)  title -Referring to the area labeled "1." in the figure above, a more specific ____ element was created to avoid a generic heading in the search result.


A) name
B) description
C) content
D) title

E) B) and D)
F) All of the above

Correct Answer

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Anyone can define and use a custom vocabulary for microdata.

A) True
B) False

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The title element, heading elements, img elements, and ____ text play important roles in indexing, so you should pay special attention to them in your web documents.


A) bulleted
B) numbered
C) linked
D) table

E) B) and D)
F) A) and B)

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​ ​ ​ ​    -Referring to the figure above, item d shows __________. A)  the CSS properties and values from your code B)  the microdata vocabulary properties and values from your code C)  the field name values and user-entered data from a form D)  the Google search result that most closely matches the code in item b -Referring to the figure above, item d shows __________.


A) the CSS properties and values from your code
B) the microdata vocabulary properties and values from your code
C) the field name values and user-entered data from a form
D) the Google search result that most closely matches the code in item b

E) A) and D)
F) B) and D)

Correct Answer

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Search engines consider links to your site from other websites to evaluate your site's content and popularity.

A) True
B) False

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A plain-text Sitemap file must use ISO-8859-4 encoding for compatibility with major search engines._________________________

A) True
B) False

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Search engines can use ____ to present and format relevant web page content in search results.


A) macrodata
B) search rank
C) microdata
D) bots

E) A) and B)
F) All of the above

Correct Answer

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