Question 1

Search engines consider links to your site from other websites to evaluate your site's content and popularity.

Accepted Answer

A) True 
 B)False

Question 2

You can install a program such as the free, open-source Lynx browser, or an extension to another browser to let you view only the __________ of a web page.

Accepted Answer

The answer of You can install a program such as...

Question 3

Search engines index web pages using programs known as bots or ____.

Accepted Answer

A)   viruses
B)   worms
C)   climbers
D)   crawlersE) A) and C)
F) A) and B)

Question 4

Microdata enables you to add semantic information to specific web page elements.

Accepted Answer

A) True 
 B)False

Question 5

You can contribute to SEO by using HTML __________ elements to describe the types of content represented in your web page.

Accepted Answer

The answer of You can contribute to SEO by using...

Question 6

​
​
 
-Referring to the figure above, item d shows __________.

Accepted Answer

A)   the CSS properties and values from your code
B)   the microdata vocabulary properties and values from your code
C)   the field name values and user-entered data from a form
D)   the Google search result that most closely matches the code in item bE) A) and B)
F) B) and C)

Question 7

A plain-text Sitemap file must use ISO-8859-4 encoding for compatibility with major search engines._________________________

Accepted Answer

A) True 
 B)False

Question 8

Giving your images ____ names adds to the information that search engines can collect about your Web pages.

Accepted Answer

A)   short and descriptive
B)   long and descriptive
C)   short and abbreviated
D)   long and abbreviatedE) C) and D)
F) A) and B)

Question 9

For most web page elements, the microdata value is __________.

Accepted Answer

A)   the text an element contains
B)   the element name
C)   the alt text
D)   specified in a <meta> tagE) A) and B)
F) A) and C)

Question 10

Anyone can define and use a custom vocabulary for microdata.

Accepted Answer

A) True 
 B)False

Question 11

When updating her img elements with SEO in mind, which of the following should Sandy AVOID?

Accepted Answer

A)   Giving image files short, descriptive names
B)   Supplying alternative text using the alt attribute
C)   Using the same image in more than one web page on the same website.
D)   Including text in images that's not available elsewhere on the page.E) A) and B)
F) A) and C)

Question 12

Implementing SEO techniques increases the likelihood that people searching on a query relevant to your website will be presented with a link to your website.

Accepted Answer

A) True 
 B)False

Question 13

__________ is the dominant search engine in China.

Accepted Answer

A)   Baidu
B)   Yandex
C)   Google
D)   Yahoo!E) B) and C)
F) All of the above

Question 14

The process of tailoring the structure and content of a web page with search engines in mind is known as search engine ________________.

Accepted Answer

The answer of The process of tailoring the structure and...

Question 15

Search engines can use ____ to present and format relevant web page content in search results.

Accepted Answer

A)   macrodata
B)   search rank
C)   microdata
D)   botsE) A) and B)
F) All of the above

Question 16

The title element, heading elements, img elements, and ____ text play important roles in indexing, so you should pay special attention to them in your web documents.

Accepted Answer

A)   bulleted
B)   numbered
C)   linked
D)   tableE) None of the above
F) A) and D)

Question 17

Matching
Match each term with the appropriate definition.
-sitemap

Accepted Answer

A)  The set of instructions combining the factors that search engines use to decide the priority of search results.
B)  A single group of terms and definitions related to a specific type of information.
C)  A file in a specific format that lists all the pages in a website.
D)  A set of terms and definitions that can be used to indicate the semantic value of a specific type of information.
E)  A program used by a search engine to index web pages.F) C) and D)
G) A) and B)

Question 18

The simplest version of a sitemap file contains only _______.

Accepted Answer

A)   text
B)   graphics
C)   tags
D)   CSS propertiesE) A) and B)
F) B) and C)

Question 19

Before listing specific pages to include or exclude from indexing, you use a ____ entry to specify which bots the rules apply to.

Accepted Answer

A)   Target-agent
B)   Sender-agent
C)   User-agent
D)   Developer-agentE) A) and D)
F) A) and C)

Question 20

​
 
-Referring to the area labeled "1." in the figure above, a more specific ____ element was created to avoid a generic heading in the search result.

Accepted Answer

A)   name
B)   description
C)   content
D)   titleE) A) and B)
F) B) and D)

Exam 15: Optimizing Your Web Site for Search Engines

You can install a program such as the free, open-source Lynx browser, or an extension to another browser to let you view only the __________ of a web page.

Correct AnswerverifiedShow Answer

Microdata enables you to add semantic information to specific web page elements.

Correct AnswerverifiedShow Answer

When updating her img elements with SEO in mind, which of the following should Sandy AVOID?

Correct AnswerverifiedShow Answer

You can contribute to SEO by using HTML __________ elements to describe the types of content represented in your web page.

Correct AnswerverifiedShow Answer

Before listing specific pages to include or exclude from indexing, you use a ____ entry to specify which bots the rules apply to.

Correct AnswerverifiedShow Answer

__________ is the dominant search engine in China.

Correct AnswerverifiedShow Answer

Search engines index web pages using programs known as bots or ____.

Correct AnswerverifiedShow Answer

For most web page elements, the microdata value is __________.

Correct AnswerverifiedShow Answer

Matching Match each term with the appropriate definition. -sitemap

Correct AnswerverifiedShow Answer

Implementing SEO techniques increases the likelihood that people searching on a query relevant to your website will be presented with a link to your website.

Correct AnswerverifiedShow Answer

Giving your images ____ names adds to the information that search engines can collect about your Web pages.

Correct AnswerverifiedShow Answer

The process of tailoring the structure and content of a web page with search engines in mind is known as search engine ________________.

Correct AnswerverifiedShow Answer

The simplest version of a sitemap file contains only _______.

Correct AnswerverifiedShow Answer

​ -Referring to the area labeled "1." in the figure above, a more specific ____ element was created to avoid a generic heading in the search result.

Correct AnswerverifiedShow Answer

Anyone can define and use a custom vocabulary for microdata.

Correct AnswerverifiedShow Answer

The title element, heading elements, img elements, and ____ text play important roles in indexing, so you should pay special attention to them in your web documents.

Correct AnswerverifiedShow Answer

​ ​ -Referring to the figure above, item d shows __________.

Correct AnswerverifiedShow Answer

Search engines consider links to your site from other websites to evaluate your site's content and popularity.

Correct AnswerverifiedShow Answer

A plain-text Sitemap file must use ISO-8859-4 encoding for compatibility with major search engines._________________________

Correct AnswerverifiedShow Answer

Search engines can use ____ to present and format relevant web page content in search results.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

-Referring to the area labeled "1." in the figure above, a more specific ____ element was created to avoid a generic heading in the search result.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

-Referring to the figure above, item d shows __________.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified