Question 1

Knowledge management applications are concerned with minimizing content use.

Accepted Answer

A) True 
 B)False

Question 2

Semantic security is equally serious and poses tougher problems than physical security.

Accepted Answer

A) True 
 B)False

Question 3

A data warehouse contains a special database that stores the ________,which records the source,history,format,constraints,and other facts about the data.

Accepted Answer

A)  clickstream data
B)  dimensional data
C)  media format
D)  metadataE) All of the above
F) A) and C)

Question 4

An RFM score of ________ probably means that this customer has taken their business elsewhere and is probably not worth spending too many marketing resources on.

Accepted Answer

A)  121
B)  231
C)  555
D)  111E) C) and D)
F) A) and B)

Question 5

Knowledge-management tools differ from reporting and data-mining tools because the source of their data is recorded facts and figures.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is a standard for subscribing to content sources?

Accepted Answer

A)  Knowledge Discovery in Databases
B)  Online Analytical Processing
C)  Real Simple Syndication
D)  Data Transfer ProtocolE) A) and B)
F) None of the above

Question 7

Market-basket analysis is based on an "If...then..." analysis.

Accepted Answer

A) True 
 B)False

Question 8

Data-mining tools use heuristic techniques to process data to find hidden patterns and relationships among the data.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is an example of question that data-mining will help address?

Accepted Answer

A)  Will a given customer default on a loan?
B)  What has happened in the last two years?
C)  What is the current situation?
D)  How does the current situation compare to the situation one year ago?E) B) and C)
F) None of the above

Question 10

All of the following are major categories of knowledge assets except ________.

Accepted Answer

A)  data
B)  documents
C)  employees
D)  customersE) A) and C)
F) None of the above

Question 11

A data warehouse is a data collection,smaller than the data mart,that addresses a particular component or functional area of the business.

Accepted Answer

A) True 
 B)False

Question 12

Five ________ can store all the words ever spoken by human beings.

Accepted Answer

A)  gigabytes
B)  terabytes
C)  petabytes
D)  exabytesE) All of the above
F) A) and C)

Question 13

Data marts are also referred to as data warehouses.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is an example of an unsupervised data-mining technique?

Accepted Answer

A)  cluster analysis
B)  neural networks
C)  regression analysis
D)  data streamingE) A) and D)
F) C) and D)

Question 15

All of the following are basic operations used by reporting tools to produce information from data except ________.

Accepted Answer

A)  sorting
B)  grouping
C)  calculating
D)  transposingE) None of the above
F) A) and C)

Question 16

Which of the following describes a dimension in an OLAP report?

Accepted Answer

A)  It is a characteristic of a measure.
B)  It is the item that is to be summed or averaged or otherwise processed in the OLAP report.
C)  It is the data item of interest.
D)  It is referred to as a decision tree.E) A) and B)
F) C) and D)

Question 17

Reporting tools tend to use simpler operations while data-mining tends to use more sophisticated statistical techniques.

Accepted Answer

A) True 
 B)False

Question 18

In an OLAP report,a measure is the data item of interest.

Accepted Answer

A) True 
 B)False

Question 19

________ tools are programs that read data from a variety of sources,process that data,format it into structured reports,and deliver those reports to the users who need them.

Accepted Answer

A)  Data-mining
B)  Knowledge-management
C)  Reporting
D)  XMLE) None of the above
F) B) and C)

Question 20

Decision trees are good for statistical analysis because they will present the user with the correct answer.

Accepted Answer

A) True 
 B)False

Exam 10: Business Intelligence Systems

Semantic security is equally serious and poses tougher problems than physical security.

Correct AnswerverifiedShow Answer

Data-mining tools use heuristic techniques to process data to find hidden patterns and relationships among the data.

Correct AnswerverifiedShow Answer

Reporting tools tend to use simpler operations while data-mining tends to use more sophisticated statistical techniques.

Correct AnswerverifiedShow Answer

Which of the following is an example of question that data-mining will help address?

Correct AnswerverifiedShow Answer

Knowledge-management tools differ from reporting and data-mining tools because the source of their data is recorded facts and figures.

Correct AnswerverifiedShow Answer

Knowledge management applications are concerned with minimizing content use.

Correct AnswerverifiedShow Answer

Decision trees are good for statistical analysis because they will present the user with the correct answer.

Correct AnswerverifiedShow Answer

Market-basket analysis is based on an "If...then..." analysis.

Correct AnswerverifiedShow Answer

All of the following are major categories of knowledge assets except ________.

Correct AnswerverifiedShow Answer

Which of the following is a standard for subscribing to content sources?

Correct AnswerverifiedShow Answer

Which of the following describes a dimension in an OLAP report?

Correct AnswerverifiedShow Answer

In an OLAP report,a measure is the data item of interest.

Correct AnswerverifiedShow Answer

An RFM score of ________ probably means that this customer has taken their business elsewhere and is probably not worth spending too many marketing resources on.

Correct AnswerverifiedShow Answer

________ tools are programs that read data from a variety of sources,process that data,format it into structured reports,and deliver those reports to the users who need them.

Correct AnswerverifiedShow Answer

A data warehouse is a data collection,smaller than the data mart,that addresses a particular component or functional area of the business.

Correct AnswerverifiedShow Answer

A data warehouse contains a special database that stores the ________,which records the source,history,format,constraints,and other facts about the data.

Correct AnswerverifiedShow Answer

Which of the following is an example of an unsupervised data-mining technique?

Correct AnswerverifiedShow Answer

All of the following are basic operations used by reporting tools to produce information from data except ________.

Correct AnswerverifiedShow Answer

Data marts are also referred to as data warehouses.

Correct AnswerverifiedShow Answer

Five ________ can store all the words ever spoken by human beings.

Correct AnswerverifiedShow Answer

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